A native of Grasse, France, the world’s fragrance capital, Cavallier-Belletrud has created famous fragrances like Givenchy Hot Couture, Giorgio Armani Acqua di Gio, and Issey Miyake L’Eau d’Issey. Cavallier-Belletrud created Cœur Battant, Louis Vuitton’s twentieth fragrance and tenth feminine one not a long ago. Named after a beating heart, it features notes of crisp pear, Egyptian jasmine, narcissus, patchouli, and moss. The Cut caught up with the master perfumer to talk croissants, lavender, and the accord that smells most like a baby’s head.
The launch of a bespoke fragrance solution has actually more consistency with vuittons total business than a tannery whiff, nonetheless. it taps in to the solution and personalisation this is certainly a priority when it comes to residence, that has designed bespoke trunks for sneakers, dj equipment and cocktail kits. personalisation these days is key to deluxe and it surely will end up being the key the next day, particularly in perfume whenever there are so many perfumes established. we come across most consumers, gents and ladies, whining that perfumes smell the exact same. my objective is always to deliver something such as haute couture, anything without limitations, which these days may be the objective of the luxury brand, claims cavallier belletrud.