Jannet El Firdaus by Swiss Arabian (Givaudan) – 9ml

The allure of Arabian perfume was known throughout the world more than four thousand years ago, when the Silk Route established Arabia’s dominance in the fragrance trade. But it was not until 1974 that the first modern Arabian perfume company was born: Swiss Arabian. In the early seventies, the discovery of petroleum transformed the Gulf nations into exploding economies. Sensing an opportunity, Mr. Hussein Adam Ali, a skilled perfumer from Yemen, established the region’s first perfume manufacturing company in partnership with Givaudan – a France-based Swiss company and the world’s largest and most respected manufacturer of exclusive fragrance ingredients. Swiss Arabian began as a simple trading house with three employees, and grew over the course of four decades into a thousand strong company with functional experts in every area of perfume making, from notes to packaging.